# Assortment Success - BigBasket Case Study ## The Challenge Unclear which products to prioritize on BigBasket. Needed insights into category trends, competitor performance, and seasonal demand patterns. ## Our Solution Comprehensive BigBasket analysis tracking 30,000+ products across 25 categories. Analyzed sales velocity, reviews, pricing, and seasonal trends. ## Key Results - **Optimized portfolio to 200 high-performing SKUs** - **50% increase in sales velocity** - **Analyzed 30,000+ competitive products** - **Identified 10 high-growth categories** - **Reduced portfolio complexity by 40%** ## Metrics at a Glance ## Why This Worked ### Data-Driven Decision Making Instead of relying on intuition, our client leveraged real-time competitive intelligence from Nextract to make informed decisions backed by comprehensive market data. ### Automated Intelligence Manual competitor monitoring was replaced with automated data extraction, providing real-time insights and alerts that enabled rapid response to market changes. ### Scalable Infrastructure Nextract's robust API infrastructure handled large-scale data extraction reliably, processing millions of data points to deliver actionable intelligence. ### Expert Support Our team provided strategic guidance on interpreting the data and implementing changes, ensuring maximum ROI from the intelligence gathered. ## Technology Stack - **Nextract API** - Real-time data extraction - **Custom Dashboards** - Visualize competitive intelligence - **Automated Alerts** - Instant notifications for key changes - **Data Integration** - Seamless connection with existing systems ## Client Testimonial > "Nextract transformed our approach to competitive intelligence. The real-time data and insights have been game-changing for our business. The ROI was evident within weeks, and the platform continues to deliver value daily." ## Ready to Transform Your Business? See how Nextract can help you gain competitive advantage with real-time market intelligence. Our data extraction solutions are trusted by leading brands worldwide. [Start Free Trial](/contact) | [Schedule Demo](https://calendly.com/parthravrani/30min) | [View All Case Studies](/case-studies) ## Related Resources

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