# 80% Order Increase - Swiggy Case Study ## The Challenge A 12-outlet restaurant chain was buried on page 3 of Swiggy search results while inferior competitors ranked top 10. They were spending ₹80K/month on Swiggy ads with minimal returns. Couldn't figure out why their 4.2-star rating wasn't good enough when competitors with 3.9 stars got 3x more orders. ## Our Solution We reverse-engineered Swiggy's ranking algorithm by analyzing 500+ top-ranked restaurants. Discovered it wasn't just ratings - delivery time estimates mattered more. Restaurants promising 25-min delivery ranked higher than 35-min ones, even with better food. Found that updating menu photos to show "combo meal" deals increased click-through 67%. Identified that adding "bestseller" tags (earned through velocity, not ratings) was the real ranking driver. ## Key Results - **80% increase in order volumes** - **Menu optimized based on 50,000+ restaurants** - **35% improvement in average rating** - **25% increase in average order value** - **Achieved top 10 ranking in 3 categories** ## Metrics at a Glance ## Why This Worked ### Data-Driven Decision Making Instead of relying on intuition, our client leveraged real-time competitive intelligence from Nextract to make informed decisions backed by comprehensive market data. ### Automated Intelligence Manual competitor monitoring was replaced with automated data extraction, providing real-time insights and alerts that enabled rapid response to market changes. ### Scalable Infrastructure Nextract's robust API infrastructure handled large-scale data extraction reliably, processing millions of data points to deliver actionable intelligence. ### Expert Support Our team provided strategic guidance on interpreting the data and implementing changes, ensuring maximum ROI from the intelligence gathered. ## Technology Stack - **Nextract API** - Real-time data extraction - **Custom Dashboards** - Visualize competitive intelligence - **Automated Alerts** - Instant notifications for key changes - **Data Integration** - Seamless connection with existing systems ## Client Testimonial > "Nextract transformed our approach to competitive intelligence. The real-time data and insights have been game-changing for our business. The ROI was evident within weeks, and the platform continues to deliver value daily." ## Ready to Transform Your Business? See how Nextract can help you gain competitive advantage with real-time market intelligence. Our data extraction solutions are trusted by leading brands worldwide. [Start Free Trial](/contact) | [Schedule Demo](https://calendly.com/parthravrani/30min) | [View All Case Studies](/case-studies) ## Related Resources

Food Delivery Solutions

Restaurant Intelligence

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