# 15 Cities Launched - Zepto Case Study ## The Challenge A quick commerce startup wanted to expand to 15 tier-2 cities but had zero intel on which neighborhoods actually wanted 10-minute delivery. Were Indore residents ordering groceries at midnight? Would Chandigarh pay premium for instant delivery? Guessing wrong meant burning $500K+ per city on dark stores in dead zones. ## Our Solution We mapped Zepto's exact delivery boundaries in all 15 target cities - down to the street level. Discovered that tier-2 city demand concentrated around 3-4 affluent pockets per city, not evenly distributed like metros. Found Jaipur's Vaishali Nagar ordered 6x more than city average. Identified 23 neighborhoods where Zepto hadn't launched yet but had 50K+ high-income residents within 2km radius. ## Key Results - **Successfully launched in 15 cities** - **Achieved profitability in 8/15 cities within 6 months** - **Analyzed 200+ dark store locations** - **Optimized product mix for each city** - **$5M in first-year revenue from new cities** ## Metrics at a Glance ## Why This Worked ### Data-Driven Decision Making Instead of relying on intuition, our client leveraged real-time competitive intelligence from Nextract to make informed decisions backed by comprehensive market data. ### Automated Intelligence Manual competitor monitoring was replaced with automated data extraction, providing real-time insights and alerts that enabled rapid response to market changes. ### Scalable Infrastructure Nextract's robust API infrastructure handled large-scale data extraction reliably, processing millions of data points to deliver actionable intelligence. ### Expert Support Our team provided strategic guidance on interpreting the data and implementing changes, ensuring maximum ROI from the intelligence gathered. ## Technology Stack - **Nextract API** - Real-time data extraction - **Custom Dashboards** - Visualize competitive intelligence - **Automated Alerts** - Instant notifications for key changes - **Data Integration** - Seamless connection with existing systems ## Client Testimonial > "Nextract transformed our approach to competitive intelligence. The real-time data and insights have been game-changing for our business. The ROI was evident within weeks, and the platform continues to deliver value daily." ## Ready to Transform Your Business? See how Nextract can help you gain competitive advantage with real-time market intelligence. Our data extraction solutions are trusted by leading brands worldwide. [Start Free Trial](/contact) | [Schedule Demo](https://calendly.com/parthravrani/30min) | [View All Case Studies](/case-studies) ## Related Resources

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