ETA is the
quiet killer of conversion.
A promised ETA of 42 minutes loses to 31 minutes almost every time, even on the same listing. We track promised delivery time for your restaurants vs competitors across every zone and every hour of the day — so you can tell the difference between a rider problem, a zone problem, and a listing problem.
ETA intelligence,
not just averages
Promised ETA
The time the app displays before order — the one that actually drives the click.
Distance-normalised ETA
Adjusted for delivery distance, so a 30-min ETA from 6 km is compared fairly to 22-min from 2 km.
Competitor ETAs
Side-by-side against your named competitors in the same zone, for the same search.
Time-of-day distribution
Lunch, dinner, late night, weekend — the real ETA curve, not a daily average.
Surge signals
ETA spikes, order-too-busy flags, and surge surcharges captured to explain weird outliers.
Zone-level rankings
Which zones you win on ETA, which you lose, and by how much — in a format that operations can act on.
Where it lands
Restaurant ops & kitchen teams
Pin down whether slow orders are a kitchen problem or a rider problem — and prove it with data.
Regional managers
Benchmark ETAs across every store weekly, with zone-level explanation, not a single KPI.
D2C food brands
Understand why a well-priced listing still underconverts. Usually it's ETA, and now you can see it.
Delivery platforms
External benchmarks on competitor promised ETAs — useful for merchant reporting and product.