What We Measure
The real digital shelf,
not just rank.
% of top-of-category SKUs that belong to your brand, across every dark store.
Position inside category listings, with history and diff detection.
Where your brand appears for buyer-intent keywords like "atta", "protein bar", "masala".
Who's paying for category placement vs who's earning it. The ratio matters.
Which brands you're consistently benchmarked against — and who just showed up.
Flagging competitors that enter your category in any dark store, same day.
Who This Is For
For teams that own the shelf.
FMCG e-com / modern trade teams
Measure what you're getting for your quick commerce partnership fees — without depending on platform dashboards.
Brand / marketing
Tie campaign activity to shelf movement. Know whether spend actually changed visibility.
Agencies
Ship client-ready digital shelf dashboards without stitching together scrapers.
Revenue growth / RGM
Connect shelf share changes to MRP moves, pack changes, and promo cadence.