What We Measure
The real digital shelf,
not just rank.
% of top-of-category SKUs that belong to your brand on Amazon search and category pages.
Position inside category listings, with history and diff detection.
Where your brand appears for buyer-intent keywords like "atta", "protein bar", "masala".
Who's paying for category placement vs who's earning it. The ratio matters.
Which brands you're consistently benchmarked against — and who just showed up.
Flagging competitors that enter your Amazon category, same day.
Who This Is For
For teams that own the shelf.
Amazon / e-commerce brand teams
Measure listing health, rank, and Buy Box without depending on Seller Central screenshots.
Brand / marketing
Tie campaign activity to shelf movement. Know whether spend actually changed visibility.
Agencies
Ship client-ready digital shelf dashboards without stitching together scrapers.
Revenue growth / RGM
Connect shelf share changes to MRP moves, pack changes, and promo cadence.