Which SKUs do they protect.
Which do they sacrifice.
A current price tells you what's happening now. Promotional velocity tells you why. We keep a month-by-month history of every offer across every SKU — frequency, depth, pairing, and seasonality — so you can actually read a competitor's pricing strategy.
Not a price. A pattern.
Promo frequency
How many days per month a SKU is on offer. The "always-on" vs "event-driven" split is visible instantly.
Discount depth
Not just "on offer" — how deep (avg, median, max discount) with a full distribution.
Protected SKUs
SKUs that rarely or never discount — the core revenue drivers you want to understand.
Sacrifice SKUs
SKUs used as discount bait to pull traffic. Important to identify before pricing against them.
Offer types
Flat discount, combo, BOGO, free delivery, bank offers, coupon stacking — normalised into one schema.
Seasonality
Festive ramps, salary-cycle discounting, monsoon category dynamics — detected from history, not assumed.
Where it pays off
Revenue growth / RGM
Design promo cadence with full knowledge of what competitors are doing. Stop giving margin to compete with an always-on offer that wasn't always on.
Trade marketing
Plan platform-specific promo calendars that actually respond to competitor cadence, not generic category rules.
Finance / margin analysts
Back out effective selling price history to model ASP and margin pressure.
Agencies
Brief-ready promo intelligence decks for your FMCG clients in a fraction of the time.