Your platform partner
is also your competitor.
Blinkit's BB Royal. Zepto's private labels. Instamart's own brands. They're expanding aggressively — and they know exactly where to place themselves inside the app. We track private label placement, pricing gaps, and promotional cadence vs your brand so you can plan with the full picture.
Placement, pricing, pattern
Placement priority
Where private labels appear on category and search screens vs your SKUs, per dark store.
Price differential
How much cheaper the private label is vs your closest SKU, tracked over time — not a one-off snapshot.
Promotion cadence
How often private labels run offers, how deep, and how they stack with category-wide banners.
Range expansion
New pack sizes, new formats, new categories — private labels grow in patterns, and you want to see those patterns forming early.
Visual & copy similarity
Image and title-level similarity scoring against your SKU — when a private label is clearly built to shadow your pack, you'll see it.
City rollout timing
Which cities the private label is expanding to next — a leading indicator of where category pressure will hit first.
Built for category defence
FMCG category leads
Anticipate private label moves in your category and plan pack, pricing, and promo responses.
Revenue growth teams
Benchmark your SKU price ladder against platform own-label aggression in real-time.
D2C founders
If quick commerce is important to you, private labels will find your category. See them coming.
Investors & analysts
Track private label penetration as a structural variable in consumer thesis work.